SEO means search engine optimization. It’s the practice of increasing the search engine rankings of your web pages so that they appear higher in search results, bringing more traffic to your website.

Search engine optimization efforts aim to increase organic traffic. That’s the traffic you get when visitors click a link in search results to get to your site. That’s in contrast to paid traffic, which comes from ads.

Most SEO focuses on optimizing for Google’s search engine, which dominates the overall search market with a share of over 90%. However, it is also possible to optimize for other search engines like Bing, Yahoo, etc.

The Keywords in SEO?

Quality of traffic- SEO will make you appear on top of the search feed to the people searching specifically for your products and services.

Quantity of traffic-Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results-Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for

SEO activities are usually broken down into two main types: on-page SEO and off-page SEO.

What Is On-Page SEO and Off-Page SEO?

On-page SEO is all about optimizing content, code, and other parts of your website that you control.

Off-page SEO means taking action to build trust, authority, social signals, and inbound links.

You need both types of optimization in your SEO strategy. Now that that’s clear, let’s look in more detail at how SEO works.

How Does Google Search Work?

To understand SEO, you’ll also need to know how Google search works.

Google aims to deliver relevant search results as part of its mission to “organize the world’s information and make it universally accessible and useful”.

That means Google has to classify the information out there.

Here’s how that process works:

Google has automated software called search bots or spiders. These bots visit web pages in a process called crawling the web.

Then they add the pages they crawl to Google’s index, which is a huge catalog of trillions of web pages. When people search, Google shows the most relevant results from that catalog. With that in mind, here is how to improve on your SEO.

Top SEO Tips for 2020

Building an SEO-friendly site

Once you’re ready to start walking that SEO walk, it’s time to apply those SEO techniques to a site, whether it’s brand new or an old one you’re improving. These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.

Content and related markup

Curating content that people are searching for. Start here if you’re curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.

On-site topics

You’ve already learned a lot about on-site topics by delving into content and related markup. Now it’s time to get technical with information about robots.txt.

Image Optimization

Make sure;

You Have HD photos that the audience is looking for.

To add descriptions for google to clearly identify what the image represents.

Social Media optimization

Linking your business social media accounts is proof to Google that your business is legitimate and actually serves real people.

Listing Optimization

Being linked to a listing and directory service communicates to Google that your business is not only legitimate but is also recognized by other businesses.

In conclusion,

Search Engine Optimization has always been prominent since the early ages to the internet and stuck to date due to its high conversion rates.

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Credits

https://moz.com/

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